News and content
Content that has to travel further than it was written: summarise a YouTube video into points, turn a long article into a post for a channel, and cut a longread down to a two-line TL;DR for the group chat.
Article into a post
You have read the news; your followers want it in twenty seconds.
Turn this article into a post for a channel: three or four sentences, the news itself in the first line, then why it matters to the reader. No clickbait, no hashtags, no words like shocking — only what the article actually says.
The Bank of England held the base rate at 4.25% on Thursday, noting that services inflation has stayed above forecast for a third consecutive month.
The Bank of England has held the base rate at 4.25%. The reason: services inflation has beaten forecasts three months running. So savings and mortgage rates are unlikely to move much in the coming weeks.
Video into points
A webinar transcript with greetings, ad reads and filler throughout.
Compress this video transcript into bullet points: only what was actually said on topic. Cut the greetings, the sponsor reads, the repetitions, the slips and everything addressed to the chat. Keep the original order.
Okay, hi everyone, can you hear me? Great. So, today we are on sleep. So, um, the first thing I always say is go to bed and get up at the same time, weekends included.
• The main sleep rule — same bedtime and wake time, weekends included. • Everything else only works once that is in place.
Two-line TL;DR
A longread you want to share, that nobody in the chat will open.
Cut this text down to a two-line TL;DR: the first line says what it is about, the second gives the conclusion. Conversational, no corporate wording, ready to paste into a group chat with nothing left to explain.
A long investigation into how three major marketplaces changed their terms for sellers from 2021 onwards, why commissions climbed and where the small shops went.
An investigation into four years of marketplaces squeezing their sellers. The upshot: commissions doubled and the small shops moved to selling on social media.